2017: What will be the trends in digital and social media marketing?
Knowing from now on what strategies to target for next year is important not to get unprepared!
We are at the end of the year and it’s time for budgets but also for forecasts for the coming year. Obviously, we do not mean the horoscope forecast here, but we will instead identify the areas of digital and social media marketing that we think, based on what happened in 2016, which will have a particular impact on the development of marketing strategies in 2017.
Video, Live Video, Video In Anyway!
2017 digital social media marketing fblive
It’s the easy-to-read trend: All social networks, big or small, are implementing ways to create, upload, or stream live video. Facebook is undoubtedly the Social that believes it more, pushing a lot on Facebook Live (and still a bit scared, given the use it was made with pseudo polls by reaction that promptly blocked) so much that He inserted it, though in a different form, even on Instagram.
Twitter, after getting into the lead with Periscope in 2015, is back, integrating the service directly into the app just last week.
How will it be used for the business?
We believe that we will use a lot to get closer to the customer / fan, with sessions to answer questions or show new products. So you will try to make the fan and make it feel special and import with exclusive videos on your social channels.
Another phenomenon that began in 2016, which in 2017 should see a decisive expansion. The use of chat-bots in marketing is likely to be getting bigger, a bit because the user no longer has a big interest in dealing with “real” people, a bit because bots are far more efficient, and finally because they cost Far less in terms of resources to be employed.
Also with bots, you can automate a lot of customer decision making, including within private conversations (as it may seem for Messenger and as with Google Allo) so that, before the question is formulated Of purchase.
Increased realities and virtual reality
2017 digital social media marketing
Let me remind you that I’m somewhat skeptical about both (and especially about “pure” virtual reality), but surely, judging by the big investments that all the major technological and social companies are doing, in 2017, we will finally see Mature products on the market, ready to be tested also in business and marketing.
Visors then interact with your friends virtually but also why not, to get into virtual stores, try clothes and buy without leaving home, or increased reality available directly from your smartphone to interact with “offline” products and be able to Additional information in real time. The way in which digital marketing is developed is endless, you will see how user will feel comfortable using this new technology (remember Google Glass?)
What do you like about young people?
2017 digital social media marketing snap
The features to be implemented urgently in apps and socials are firmly in the hands of the millennials, this was the response of 2016. For 2017, we expect the continuation of the “war” that is being experienced, especially between Facebook and Snapchat, In which the marketing sector of every company will have to enter, to try to make the most of the new functions and to try to interact with potential tomorrow’s customers.
So we expect a lot of Stories (Snapchat and Instagram) stories, personalized stickers, and a much more communica- tion about the image to use at the moment rather than the “catalog” and quality picture.
2017 digital social media mobile marketing
It should not be new to anyone, but in 2017, if you have a website, you should start thinking about it again, focusing on smartphone usability first and foremost. Now it is evident that phone navigation will be more and more prevalent than desktop. Overtaking has already occurred in 2016, and the trend is that soon the mobile will be the preferred access to navigation for anyone. Google has altered its algorithm to give more weight to sites that are “mobile-friendly“, so the risk of having an offline presence is twofold: do not find or, worse, find and escape the possible clients.
IoT and Big Data
2017 digital social media marketing iot
Objects capable of “talking” with their own owner and with the internet, able to self-regulate and to stimulate the ‘