Seized by Sean Ellis in 2010, the term Growth Hacking means a set of web marketing strategies designed to grow a company faster by acquiring more users. Generally speaking, Growth Hacking strategies are particularly recommended for startups, but the truth is that any business, small, medium or large, can use Growth Hacker to improve sales.
Although the subject has long since come to the United States, this is not the case in Europe, and only now is there an increase in interest in this topic.
To demonstrate the below, you can see a chart showing how the number of searches for word growth hacking has grown considerably since 2013 to date. (Click here if you are interested in checking out the 2017 Digital Marketing Trends)
Search word growth hacking on the internet
Let’s start from the beginning. Growth Hacking is a term coined by Sean Ellis in 2010 and many industry experts have already shared their positions on this topic. There is a wave of future growth hackers, marketing experts, or simply entrepreneurs looking for a way to boost sales in their trading network that is asking “What does Growth Hacking mean?”, “Who are Growth Hackers?”. We go with order.
Looking for the meaning of the term, on Wikipedia you will find the following definition
“Growth hacking is a fast-paced process through a number of marketing channels to identify the most effective ways to grow a business.” – Sean Ellis
Surely it is a good definition, but we are sure that this answer is not enough. To better understand what we are talking about, we try to understand who are the true propagators of this new (for Europe) phenomenon.
Who are Growth Hackers?
Growth Hackers are specialists whose only goal is growth. Giving a definition of this professional figure is quite complicated, do you want to know why? Growth Hacker is a person with a 360 ° knowledge of online marketing, also with programming concepts and good imaginations that allow him to develop innovative, economical and successful strategies.
To achieve this, Growth Hackers, in addition to the necessary skills, resort to some tools that allow them to develop a winning strategy. Of this kind of resources there are many, among the best known / used are: AdRoll, Optimizely, Trakio, BuzzSumo, Click to Tweet, OptimizePress, AdEspresso etc.
However, it’s good to remember that Growth Hackers are constantly evolving, always looking for new tools and strategies that allow you to generate the most conversions and actions. In other words, increase sales. Want more information about Growth Hackers?
What are the strategies of Growth Hacking?
Growth Hacking from a theoretical point of view is certainly very interesting, but to truly understand what follows here we suggest some of the most famous and interesting examples of businesses that literally turned out using growth hacking strategies.
Here are some of the strategies that Growth Hacker uses to help you grow your business:
- Viral Acquisition: Take advantage of the same features of the product so that users can talk about it and share information about it
- Paid Acquisition: There are several forms of pay-per-acquisition. These include SEM and Facebook advertising. Though one of the strategies used in Growth Hacking does not exactly mirror the Growth Hacker philosophy.
- Content Marketing: Creating innovative content (news, videos, e-books, etc.) that are “fueled” by sharing through the Social Network. Does it seem easy? We can assure you that it is not.
- Email Marketing: If you think that the only function of Growth Hacker is not just to create new users / consumers but to create a trusted relationship and reciprocal exchange with these, email marketing is a very important strategy.
- A / B Testing (Split testing): An analysis method that consists in comparing two different versions of a website on an App to determine which of the two is the best
- SEO: The password is optimization. If you have come here it is probably because you are looking for something more, a bigger push. Otherwise, we recommend reading this article
Although there are some actions that we could define as basics, there is no Growth Hacking strategy because much depends on the product you are selling and the tools you are using.
Who needs growth Hacking?
The answer is very simple. Everyone. Generally Growth Hacking is “proposed” for startup and the reasons are basically 3:
- A startup is an uncertain existence
- A startup must grow by 200% a year
- A startup does not have the same resources as an affair